Robert Meijer, former Director of Corporate Affairs for Cargill Limited, has been appointed President of Canada Beef Inc. effective August 1, 2011.

Following a two-day meeting held July 26 and 27, 2011, in Calgary, Alberta, the newly-formed Canada Beef Inc. (CBI) is now positioned to move forward with the business of marketing Canadian beef in the domestic and international markets.

Th...

Calgary, Alta. - (June 30, 2011) -- The Beef Information Centre (BIC) recently took part in SIAL (Salon International de l'Alimentation), one of North America's premier food industry trade events. The show was held for the first time ever in Toro...

The summer is finally getting started -- the sun is coming out and Canadians are firing up their barbecues!

The Beef Information Centre (BIC) is helping Canadians make the most of their summer grilling season -- with recipes, information an...

(June 14, 2011) Calgary, AB -- A recent study found that with a single meal of four ounces of lean beef, which provides about one ounce of lean protein, there was a resulting 50 per cent increase in building lean muscle tissue in both older and yo...

May 16, 2011 (Calgary, AB) -- The Beef Information Centre (BIC) recently partnered with McDonald's Canada in their efforts to promote the quality of their beef burgers.

"We are proud partners with McDonald's Canada," says Judy Nel...

(March 10, 2011) -- Beef Information Centre (BIC) and Dietitians of Canada (DC) have collaborated for the upcoming national Nutrition Month campaign with some impressive results.

Calgary, AB-(November 1, 2010) – Stonefire Grill, a fast-casual dining chain in southern California, is now the first restaurant chain in the United States to actively promote Canadian beef.

Working with the Beef Information...

FOR IMMEDIATE RELEASE

Calgary, AB – (September 14, 2010) – The Beef Information Centre (BIC) has released a series of safe food handling videos for consumers.

The ‘Food TLC’ series ta...

The nutrient-richness of Canadian beef is recognized by dietitians across the country, and the Beef Information Centre (BIC) is key to ensuring these health professionals are provided with factual based information.

Recently, BIC introduced...