Calgary, AB – (March 2, 2010) – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.

The campaign, focused mainly in Ontario and Alberta, will reach the Canadian consumer in multiple ways, encompassing tactics across Canada and integrating radio, print ads, outdoor billboards, a radio contest, website components, recipe booklets and grocery store initiatives.

Dear Editors and Publishers,

"Plan – Farm – Safety!" is the theme of this year’s Canadian Agricultural Safety campaign. This is the first in a 3 year theme which will promote "Plan" (1st yr.) - inspections, safety audits and planning for safety; "Farm" (2nd yr.) - implementation, documentation and training; and "Safety" (3rd yr.) - assessment, improvement and further development of safety systems. The yearlong campaign will be launched with Canadian Agricultural Safety Week (CASW), from March 14 to 20, 2010.

Dear Editors and Publishers,

“Plan – Farm – Safety!” is the theme of this year’s Canadian Agricultural Safety campaign. This is the first in a 3 year theme which will promote "Plan" (1st yr.) - inspections, safety audits and planning for safety; "Farm" (2nd yr.) - implementation, documentation and training; and "Safety" (3rd yr.) - assessment, improvement and further development of safety systems. The yearlong campaign will be launched with Canadian Agricultural Safety Week (CASW), from March 14 to 20, 2010.

by Theresa Whalen
CFA Farm Safety Consultant

For Manitoba potato producer Sheldon Wiebe, farm safety is not just something you do – it is a way of thinking. Sheldon manages the family farm J.P. Wiebe & Sons near Macgregor, Manitoba. He says “you can’t control everything in agriculture so you should control all the things you can – and that starts with your own behaviour and the safety choices you make as you do your work.”

by Theresa Whalen
CFA Farm Safety Consultant

“A safe environment for workers and customers makes for good business,” says Ian Simmons. “We care about the safety of our employees and the public coming through our doors. I want everyone going away feeling good about coming here and doing business. If there is something we can improve on – then let’s do it!”

Dear Editors and Publishers,

“Plan – Farm – Safety!” is the theme of this year’s Canadian Agricultural Safety campaign. This is the first in a 3 year theme which will promote "Plan" (1st yr.) - inspections, safety audits and planning for safety; "Farm" (2nd yr.) - implementation, documentation and training; and "Safety" (3rd yr.) - assessment, improvement and further development of safety systems. The yearlong campaign will be launched with Canadian Agricultural Safety Week (CASW), from March 14 to 20, 2010.

Canadian Agricultural Safety Week, March 14 – 20, 2010

Ottawa– “A farm safety plan is an important part of a well developed farm business plan,” says Greg Stewart, FCC President and CEO. “Planning, protecting and investing in your health and safety and the safety of your employees is always a sound business decision.”

Canadian Agricultural Safety Week, March 14-20, 2010
Campaign theme, “Plan • Farm • Safety”
 

We are always trying to improve our delivery of information to you. Please take a few minutes to fill out this evaluation sheet and fax it back to us at (613) 236-5749. Thank you.

For more information call:
Theresa Whalen, CFA Farm Safety Consultant
Tel: (613) 822-0016 E-mail: farmsafety@cfafca.ca

NATIONAL

Canadian Agricultural Safety Association
c/o Diane Wreford, Director of Communications and Development
3325 C Pembina Hwy., Winnipeg, Manitoba R3V 0A2
Tel: (204) 261-4948 Fax: (204) 261-5004 E-mail: dwreford@casa-acsa.ca www.casa-acsa.ca

(Please also refer to the “Key Contacts for Media” sheet.)