Advertising Standards Canada’s is launching a new national public service campaign − “Truth in Advertising Matters.”

Developed by Cossette in Toronto, the multi-media attention grabbing advertising campaign takes a tongue-in-cheek approach, presenting a variety of situations that have been purposely exaggerated or distorted, and then makes the point that “Dressing it up doesn’t make it true.” The advertising ends with the ASC’s theme line: “Truth in Advertising Matters.”

“Maintaining consumer confidence in advertising is essential. That’s why Advertising Standards Canada exists. Truth in advertising is equally important to the advertising industry and the public,” says ASC President and CEO Linda Nagel. “We also know that consumer trust in a publication increases when the publication runs a message like ours.”

We are grateful for Canada’s community newspapers’ support for ASC’s previous PSA campaigns and would appreciate your support by running our PSAs in your newspaper. The print ad is available in English and French, in both colour and black and white, and in various sizes that can be downloaded in PDF format at: http://www.adstandards.com/en/MediaAndEvents/PSAsForNewspaperDownload.aspx

As there is no time limit, the PSA can be used whenever space becomes available in your publication.

Thank you for your support.

Contact:

Janet Feasby
Vice President, Standards
175 Bloor Street East, South Tower
Suite 1801
Toronto, Ontario M4W 3R8
416-961-6311, ext. 243
Janet.feasby@adstandards.com

Advertising Standards Canada (ASC) is the national, not-for-profit, advertising industry self-regulatory body committed to creating and maintaining community confidence in advertising. ASC's members – leading advertisers, advertising agencies, media, and suppliers to the advertising industry – are committed to supporting responsible and effective advertising self-regulation.