Profiting and Prospering In Challenging Times

CNA/CCNA CREDIT CONFERENCE — May 19 & 20, 2010
NOVOTEL TORONTO CENTRE
45 The Esplanade, Toronto, Ontario M5E 1W2

The 2010 Annual Canadian Newspaper Association/Canadian Community Newspaper Association Conference promises to be an interesting and lively forum for all media credit and finance representatives to learn and share ideas on optimizing accounts receivable management in this continuing challenging environment. Many of the issues are common to all media and this year, all media have been invited to participate.

MEETING ROOM — PROVENCE - SECOND FLOOR

WEDNESDAY, MAY 19 — MORNING SESSION

8.30 Registration & Continental Breakfast

9:00 John Hinds, President & CEO, CNA/CCNA Opens the Conference with an
overview on how the media have survived the recession

9:15 Credit Committee Chair, Mario Serio, La Presse, Opening Remarks

9:30 Critical Issues/Consequences of Sequential/Joint and Several/No Liability Issues for the media
Phil Luckhoo , Canwest

10:30 BREAK

10:45 Dealing with Problem Advertising Agencies

11:45 Sales and Credit in Challenging Times – A Program to Bring Diverse Sales Divisions into line
– Tracey Churchill – Hamilton Spectator

12:30 LUNCH

AFTERNOON SESSION

1:30 Round Table Topics:
Dealing with On-Line Accounts - Moderator Sue Luttrell
IT Sales & Credit Challenges
Sources of credit information – Peter White
Challenges in Our Industry

3:00 BREAK

3:15 Round Table Topics, (Cont’d).
ROI on better customer relations – Moderator John Hill
- customer visitation programs -

4:45 Overview of days topics

5:00 Adjournment

6:00 Dinner

THURSDAY, MAY 20 — MORNING SESSION

8:30 Continental Buffet Breakfast

9:00 Mario Serio opens Day Two of the Conference

9:10 The Strength of The Media — Suzanne Raitt, CNA V-P Innovation & Marketing

10:15 BREAK

10:30 Canada’s Economy - David Olive, Business Columnist, Toronto Star

11.30 Reviewing Your Credit Processes with Old Accounts – Louise Boyer, Ottawa Citizen

AFTERNOON SESSION

12:30 LUNCH

1:30 Cross-border Insolvencies and Bankruptcy Update – Ross Edmunds.
- Chapter 11 and CCAA, preference claims

3:00 BREAK

3:15 Open Group Discussion on topics submitted or that group is interested in, from ethics to employee performance to collection tips and motivation. Questionnaire will be sent to attendees

4:15 Recap of the Days Topics — Mario Serio

4:30 Adjournment
_________________________________________________________________________________________