Hockey superstar Sidney Crosby is giving Canadians a glimpse of what's under his jersey to encourage them to eat more fibre (see attached photo). The acclaimed athlete and 2009 Stanley Cup champion is teaming up with Kellogg's to educate Canadians on scoring the body benefits of fibre after learning that Canadians are not making the grade when it comes to fibre consumption.

The importance of fibre to overall health is well documented, yet Canadians simply aren't getting enough. In a recent survey commissioned by Kellogg Canada, only 16 per cent of respondents indicated that they consume the recommended daily fibre intake of 25 grams of fibre per day, while a staggering 60 per cent didn’t know how many grams they consume daily. Find out more at www.kelloggs.ca.

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For further information, please contact:
Kellogg Canada Media Hotline
Phone: 905-290-5416
Email: mediahotline.canada@kellogg.com