New card from Capital One is the first in Canada to offer unique curling experiences

Toronto, ON (November 10, 2008) – Capital One is launching a new rewards card for Canada's curling fans. The Curling Platinum MasterCard will allow enthusiasts to redeem their rewards for all things curling, including gear and merchandise, and is the first in Canada to offer unique curling experiences.

In addition to Capital One's standard rewards options such as miles and cashback, fans will be able to redeem for a variety of curling rewards, including the opportunity to be an honorary scorer at an event or have a clinic with a professional curler. Cardholders also will be able to combine their reward miles with other Capital One customers. This new feature will allow groups of customers to work together to redeem faster for these exciting curling events.

"Curling is quintessentially Canadian and it is about time its fans are rewarded for their support," said Ian Cunningham, Chief Operating Officer, Capital One Canada. "Not only will cardholders enjoy a rewards program that is easy to use, but they also will be able to further indulge in their love of curling."

The Curling Platinum MasterCard is the latest addition to the Capital One suite of No Hassle Rewards cards that offer rewards that are easy to redeem, have no hidden redemption fees and no travel restrictions. There's no limit to how many rewards customers can earn and rewards never expire. Cardholders also will be able to redeem their rewards for travel, merchandise and cash in addition to curling specific rewards.

"This is great news for curling and its incredibly dedicated fan base," said Kevin Martin, 2008 World Curling Men's Champion. "This is truly a first for Canadian curling and we look forward to seeing enthusiasts get in the game."

"The Curling Platinum MasterCard is one-of-a-kind, just like Canadian curling fans," said Jennifer Jones, 2008 World Curling Women's Champion. "Curling is my passion and I'm glad that Capital One will help bring that passion to life for some lucky curling fanatics."

The Curling Platinum MasterCard offers one reward mile for every dollar spent on purchases, 5,000 bonus rewards miles on the first purchase and no annual fee.

This is the latest evolution of Capital One's sponsorship of the Capital One Grand Slam of Curling. Held annually since 2001-02, the Capital One Grand Slam of Curling is a series of eight premier men's and women's events that boast Canada's deepest and strongest curling fields. Capital One signed on as title sponsor in 2007 and remains committed to developing and promoting the sport of curling. Last year, the company developed the School of Rocks program, an interactive grassroots clinic designed to give local students the opportunity to receive expert tips and advice from Canada's top players. Capital One also helped establish curling's first Million Dollar Button Contest which premieres in November.

For more information about the new Curling Platinum MasterCard, visit www.capitalone.ca/curlingcard.

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About Capital One
Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).