Fraud Prevention Month culminates with Capital One Fraud Awareness Quiz and distribution of education materials

TORONTO – March 31, 2008 – Capital One Canada and Fraud Squad TV have joined forces to fight fraud through a nationwide, multimedia campaign to help inform, educate, and prevent young people and their families from falling victim to online fraud and other scams. Marking the end of Fraud Prevention Month, the initiative includes distribution of fraud education materials to more than 1,300 public libraries across the country, and the launch of the Capital One Fraud Awareness Quiz to be housed on an interactive web site (www.fraudsquadtv.com) with tips, podcasts and more.

"Young people are quickly becoming a prime target for fraud. As fraudsters continue to take advantage of new technologies to scam innocent victims, the prominence of technology in young peoples' everyday lives makes them a likely target for computer-based scams," says Craig Hannaford, retired RCMP Fraud Investigator and Executive Consultant of Fraud Squad TV. "Feedback from our law enforcement network and our audience indicates that there is a huge gap in educating youth about the dangers of identity theft and fraud. We need to take immediate action."
According to a study commissioned by the Competition Bureau of Canada, four in every 10 (41%) Canadians aged 18-34 said that they or someone in their household has been a victim of fraud. Furthermore, younger Canadians aged 18-34 are less likely (20%) to consider reporting incidents of fraud to police.

"The sharing of personal information on social networking sites, creation of bogus websites, and distribution of spam e-mails are just a few of the risks that young people are exposed to on a daily basis," says Dr. Milena Head, Associate Dean of the DeGroote School of Business at McMaster University and a leading expert on identity theft. "Simple measures can help protect consumers against becoming a victim, like being discreet with online postings, avoiding obvious passwords and implementing privacy controls on social networking sites."

A recent Ipsos Reid Inter@ctive Teens study indicates that youth are hooked to on-line socializing networks far more than any other demographic. The majority of kids surveyed (88%) participate in an online social activity (compared to 70% of adults), and more than half (59%) visit online social networks or communities daily or a few times per week.

"Capital One is committed to educating and empowering the public to protect themselves against identity theft and fraud,” says Bill Cilluffo, President of Capital One Canada. "We are proud to be partnering with Fraud Squad TV to generate awareness in a compelling way that speaks to those most at risk. Young people need to be aware of the dangers and understand that by taking precautions they can help protect themselves – and their families - from becoming victims of fraud."

This initiative is designed to reach out to young people where they are, and includes:
- Capital One Fraud Awareness Quiz: The launch of an education campaign in association with the Much Music Channel encouraging viewers to participate in the Capital One Fraud Awareness Quiz. Each young person who completes the quiz will be entered into a contest to win valuable prizes, including wireless devices and shredders.
- Free quarterly newsletter and downloadable "Fraudcasts," which will be made available to wireless devices.
- Fraud Squad website (www.fraudsquadtv.com), which will include targeted information for young people. The quiz, fraudcasts and other informative offerings will be available for access on-demand.
- Fraud Squad TV Fraud Prevention Package, including education materials such as Fraud Squad TV's 13-episode TV Season 1 DVD Box Set, posters and newsletters, which will be distributed to more than 1,300 public libraries across the country.

Capital One and Fraud Squad TV are members of the Canadian Fraud Prevention Forum. For more information, visit www.fraudsquadtv.com or www.capitalone.ca.

About Capital One (www.capitalone.ca)
Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard® credit cards since 1996, when the company first introduced the Platinum MasterCard® in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF). Capital One is committed to educating consumers about preventing identify theft and fraud, and is a proud member of the Canadian Fraud Prevention Forum.

About Fraud Squad (www.fraudsquadtv.com)
Fraud Squad TV is a first-of-its-kind program that effectively brings fraud awareness and prevention to mass media to increase the awareness of Canadians to this growing crime. It has been developed with the support of law enforcement, government agencies and private sector corporations. Stories and information for the series come from the Royal Canadian Mounted Police, Toronto Police Services, Federal Bureau of Investigation and the Coalition Against Insurance Fraud, to name a few.

The series launched on September 24, 2007, on the Education Station (Alberta & BC) the Canadian Learning Television network and Court TV Canada. In addition to the show, a fully integrated website, www.fraudsquadtv.com, provides a comprehensive library of fraud information as well as a Blog, Breaking News and the world's first Fraudcasts to inform the public of the most current frauds being perpetrated in their area.

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Contacts:

Dan D'Or,
Fraud Squad TV
416.488.7788
dan@fraudsquadtv.com

Pam Girardo, Capital One
416.549.2783
pam.girardo@capitalone.com