Safe Boating Awareness Week
May 22 - 28, 2004
May 10, 2004 * Information Bulletin #2

National Safe Boating Awareness Week will take place across Canada from May 22nd to May 28th, 2004. The purpose of this initiative is to promote a wide range of safe boating practices to the estimated 7 million recreational boaters in Canada.

This initiative is promoted by the Canadian Safe Boating Council, a non-profit organization and its members and partners from all areas of the marine community including manufacturers, boating education organizations, water safety and marine law enforcement sectors. The goal is to ensure that the millions of Canadians who head out on the waters in canoes and kayaks, sailboards and sailboats, fishing boats, personal watercraft, power boats and cruisers are equipped with the knowledge for a safe day on the water.

The Canadian Safe Boating Council has prepared a media package for use by community newspapers. The package includes:
• 6 informative articles for publication covering several of the key areas of safe boating practices, with a focus on education and training for all boaters.
• Special content suitable for preparing special Safe Boating Awareness Week supplements
• 2 PSA print ads
• Logos for the Canadian Safe Boating Council and "Boat Safe - Return Safe" the theme of this year's programs
• Photos of safe boating
• Contact information for local Safe Boating Experts in your market for interviews

All information, documents and graphics are available in electronic format for downloading from the Canadian Safe Boating Council's Web site www.csbc.ca

The Safe Boating Council encourages you to utilize these materials and:
 Run the articles and PSA ads in a series commencing May 22 and run these over the week or throughout the summer
 Publish a supplement with the support of your community's marine businesses and retailers

For further information and details contact:

Mike Gridley
Marketing Manager – Safety
Dual Media Productions
905-989-0948 Ext 235
mikeg@dualmedia.ca

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